Today we woke up to multiple “cloud” announcements at Enterprise Connect, including those by Global Crossing, Siemens Enterprise Communications, Verizon and XO Communications. I am sure I missed some. This proves that cloud is top of mind for many industry participants and we are bound to see a proliferation of cloud offerings throughout the year and going forward.
I understand there was also a cloud panel discussion that took place this morning. Since I am not attending the event, all I can tell (judging by various tweets) is that the definition of cloud is only getting cloudier. While customer awareness of the benefits of cloud services is increasing and is likely to drive demand, it is too early for vendors and service providers to sit and watch their R&D efforts bear fruit. Education and continued focus on understanding customer needs and developing viable go-to-market strategies will be needed for cloud services to live up to their hype.
I intend to follow up with some brief comments on the key announcements mentioned above.