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Cox Communications has released details of its residential and business Voice over IP rollouts.

The cable giant said Tulsa, Okla., has become its second consumer voice market (Roanoke, Va., was the first). By year’s end, it will add Baton Rouge, La., parts of west Texas and southwest Louisiana.

Cox also announced plans to launch its first business VoIP-based offering in Roanoke, Va., later this year.

Amy Cohn, a Cox spokeswoman, said pricing varies by state, but the company’s strategy is to offer phone service for about 10 percent less than the regional telecom carrier.

Besides cable providers, there’s an increasing number of VoIP choices from Baby Bells, long-distance companies and deep-pocketed Internet upstarts.

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