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Verizon Communications on Thursday began offering VoiceWing, its long-awaited broadband phone service expected to challenge AT&T, Vonage and other top providers of Internet phone calls.

The unlimited local and long-distance service, available nationwide, costs about the industry average: $35 for the first six months, then goes up to $40 a month, the carrier said. If a Verizon DSL subscriber signs up, VoiceWing costs $30 a month for the first six months, then $35 a month, according to Verizon.

For Verizon, Net phone plans will serve as an enticement to attract new broadband customers or keep old ones, executives said Thursday. The company has also been slashing the prices of its broadband plans recently.

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